ABOUT US

Sydney’s largest, best and friendliest freediving company!

Immersia was founded in 2020 in a tiny North Bondi apartment. Our founder, Bella Massey, had just stepped away from a management consulting career and was determined to share her love of the ocean with the world.

Our mission is to transform our guests into the “ocean people” they dream of. We are a freediving school, yes. But we’re so more than that.

We facilitate extraordinary underwater experiences, from beginner freediving classes, to ocean expeditions in the most magical places on Earth. Above all, we’re here to make sure our guests and community have access to coaching, information, safety skills, friendships and lifechanging experiences in the ocean.

What makes us different?

  1. We don’t care about numbers. We aren’t here to develop elite, compeititive freediving. We’re all about building safe and strong ocean skills so that our guests can life a thriving ocean lifestyle and unforgettable moments.

  2. We know what it’s like to feel pretty sh*t scared in the ocean. We’ve been there, and we’ve come out the other side, with the coolest hobby in the whole world. We are specialists in getting beginners to be comfortable.

  3. Our Community. You won’t find another freediving company in Australia that invests in the community like we do. We offer community events year round to connect and engage with local freedivers.

  4. We have the most rigorous intructor standards of all. An professional instructor certification is the bare minimum we ask for. All of our instructors go through thorough onboarding and regular development and learning. We support and coach our new instructors until they are ‘Immersia Ready’. We insist upon stricter safety standards than even the most elite freediving agencies.

  5. Our Philosophy. Keep reading to see what makes us tick. We’re serious about protecting our guests AND the ocean we enjoy.

OUR PHILOSOPHY

 
Navy blue circle with a line drawn through the middle in the shape of a wave

It’s your own journey

Your strengths, struggles and reasons for being here are your own. No assholes here.

Navy blue circle with a line drawings in the shape of stacked stones balancing

Happier > Deeper

We want to help you find your happy underwater, whatever that means. It’s not all about depth or time.

Navy blue circle with a line drawing of a rescue buoy

Safety Before Style

Safety is not sexy, but it’s important. Everything we do, we do safely.

Navy blue circle with a line drawing of a whale tail flicking above the ocean line

Don’t Sh*t where you eat

We’re experiencing nature in a way most people never will. We try to leave it better than we found it.

MEET OUR FOUNDER

BELLA MASSEY

For me, ocean adventure travel embodies the joy I’ve found in this world: feeling alive, connected, and high on awe.

In 2017 moved from London to Sydney’s Bondi Beach. I was living a corporate, urban existence as a management consultant. Moving to the beach opened up the perfect opportunity to take up a new water sport. I chose freediving (tbh it was advanced snorkelling).

I was TERRIFIED of deep water, currents and sharks. Freediving didn’t come naturally. However, as I grew more confident I found a deep sense of physical freedom. Freediving felt like dancing without gravity. Silently observing the underwater world as a visitor felt so calming. I made some of my closest friends (and my husband) in Sydney’s freediving community. Freediving opened up travel opportunities. Before long I was exploring the underwater magic of Bali, Philippines, Hawaii and Tonga. Meeting whales and sharks peacefully underwater gave me a sense of being truly alive.

I constantly felt a sense of disappoinment that I’d gone so many years without knowing this side of life. I could help regular people discover the ocean and transform their physical, mental and social health. So, in 2020, I took the biggest leap of faith of my life and walked away from my career to start Immersia Freediving.

4 years on, we have grown faster than I ever imagined. We’ve been lucky enough to teach over 1000 people to freedive and we have now hosted snorkelling, swimming and freediving expeditions in some of the world’s most beautiful places.

 

“If you want to learn to free dive but fear or anxiety are holding you back, this is the school for you! Bella and her team are so supportive and encouraging at helping build confidence in the water”

Brooke
Immersia Freediving Student